The New Company Gets It… (Part 1)
Excerpt from Aha!’s Research Insight (white paper), “Building a Global Brand Communications Platform in the 21st Century for the Fortune 1000″. For more information about obtaining a copy contact dennis.pannuto@ahainsight.com.
The New Company gets it…
The Digital Industry has revolutionized our lives. It has created opportunities beyond what was conceivable and has forced companies to change the way they think and conduct business. The maturation of the Internet is introducing new paradigms and viable business models that were only imagined a decade ago. The new consumer is self-directed. They are not buying a message; they are part of creating the conversations and directing the transaction. Conversation is the key…
Building a strong brand is about designing effective methods to sustain a healthy, honest relationship. To sustain a healthy relationship you need to effectively nurture all of the fundamental communication channels. And business applications—both internal and external—must do that.
The New Company gets it…
Multi-channel needs require nimble and integrated technology solutions that can speedily produce, repurpose content, capture relevant communications and deliver exactly what the customer needs.
It’s not about managing digital assets, that’s incidental; it’s not about systematizing marketing operations, that’s common sense; it’s not about designing award winning Websites; rather, it’s about successful and satisfying user experiences that are organically viral, that spread voraciously through all those who interact with brands internally and externally. Ultimately, a positive emotional reaction will increase market share, profitability and productivity.
Dennis Pannuto is the President & Founder of Aha! Insight Technology. You can reach him at dennis.pannuto@ahainsight.com
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